Privacy Policy

We, Kiddylicious and employee and associates of the The Kids Food Company Ltd, are committed to protecting and respecting your privacy.

This Privacy Policy explains how we use any personal data you provide to us during or arising out of:

  • (a) your use of our website at the domain name, Kiddylicious.com (“Website”);
  • (b) all correspondence, related submissions, content or other material exchanged between Kiddylicious and you;
  • (c) all Activities, Interactive Services and Promotions (as defined in our Terms & Conditions) offered through or arising out of our Website; and
  • (d) joining our Kiddy Club or joining any other database or register with us.

Personal data is any information which personally identifies you, and can include your name, address or email address. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By submitting your personal data to us, you consent to the use of that data as set out in this privacy policy.


If you are under 16 years old, a parent or guardian must provide their consent before you can become a friend.


Our Website is owned and operated by Kiddylicious, which for the purpose of the Data Protection Act 1998 (the “Data Protection Act”), is the data controller and as such, we are registered under the Data Protection Act.


We may collect and process the following data about you:

Information that you provide by filling in forms on our Website. This includes information provided when you complete our ‘join our Kiddy Club’ form;

If you contact us, we may keep a record of that correspondence;

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;

Details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data and the resources and links that you access;

Information provided to us from third parties (including The Kids Food Company Ltd) which we receive;

Any other information which you may provide to us when using our Website.


As you use our website, we may also passively collect data through our use of cookies, pixels, beacons, log files and other technologies. This data helps us to deliver more helpful information, services, tools and advertisements. Please see our Cookie Policy for more information.


We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorised access.

[The data we collect from you may be transferred to and stored at a destination outside the European Economic Area. Your data may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting data to us, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and the Data Protection Act.]

We take all reasonable steps to retain your data.


We use data held about you in the following ways:

To ensure that content from our Website is presented in the most effective manner for you and for your computer;

To provide you with information, products or services that you request from us or which we feel may interest you;

To carry out our obligations arising from any contracts entered into between you and us;

To allow you to participate in interactive features of our service, when you choose to do so;

To notify you about changes to our service.


We may disclose your data to any member of the Kiddylicious (as defined in our Website terms & conditions of use and which are currently The Kids Food Company Ltd and Kiddylicious International Ltd.

We may disclose your personal data to third parties:

As part of our services we use a number of third party organisations to help (e.g. fulfilment providers). These organisations act as data processors and are strictly controlled in how they may/may not use your data and Kiddylicious remains responsible for the protection of your data. Such selected third parties include:

business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you; and

networks that require the data to select and serve relevant targeted adverts to you and other target consumers – this may include personalising the advertising content you (and other target consumers) see, based on the details given by you

If you enter a promotion or competition if those third parties need to update you if you have won a prize or for other fulfilment needs. When you enter a promotion, you are subject to any official rules of that promotion which may contain additional information about the specific privacy practices associated with the promotion; and

If we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your data may be one of the transferred assets and you acknowledge that such transfers may occur and are permitted by this privacy policy;

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website terms & conditions of use and other agreements; or to protect the rights, property, or safety of Kiddylicious, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes. Where you have provided us with the appropriate consents, or where the Data Protection Act entitles us to do so, we may send you marketing materials about other products or services offered by Kiddylicious. In addition where you have provided us with the appropriate consents, we may also pass your data to other selected third parties for materials purposes.

You can exercise your right to prevent such processing at any time by contacting us at Kiddylicious, Kiddy HQ, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW or by clicking “unsubscribe” on the relevant email communication.


The Data Protection Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

If any of the data we hold about you is incorrect, you can click on the “contact us” link on our website and/or write to us at Kiddy HQ, Kiddylicious, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW and we will update your details as soon as practically possible.


Our Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


Any changes we may make to our privacy policy in the future will be posted on this page.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Kiddy HQ, Kiddylicious, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW.

Kiddylicious is the trading name of The Kids Food Company Ltd

Our main trading address is at . Kiddy HQ, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW

The Kids Food Company Ltd is a company registered in England and Wales with company number 06881545 and having our registered office is at Kiddy HQ, 152 Station Road, Amersham, Buckinghamshire, HP6 5DW. Our VAT number is GB977396157.