Our team


The bright-spark who had the idea, and mum of two to Hannah & Jack. Being an experienced food scientist who worked at M&S, the British multi-national retailer, for over 11 years, Sally understands the importance of raw material quality, processing, legal things and especially how to make it safe and taste great.

Sally is a bit of a foodie too – she loves experimenting with new recipes and ingredients. She’s incredibly passionate about developing great tasting food for babies and kids. This passion led Sally to start Babylicious, the original frozen food for babies, and on to Kiddylicious snacks for babies and beyond.

  • Kate

    NPD Manager

    Recipes queen
  • Alex

    Marketing Comms Manager

    Makes sure we live up to our brand promise
  • Sean

    Sales Assistant

    Retail analysis is his thing
  • Simon

    Finance Director

    He is the money man
  • Tamsin

    Design Manager

    A real sharp eye for detail
  • Vanessa

    Marketing Manager

    Tells the world about our products
  • Adeel

    International Sales Manager

    In charge of all matters International
  • Tony

    Operational Director

    Logistic is his middle name
  • Babs

    Finance Assistant

    Up to his eyeballs in account
  • Bart

    Digital Designer

    Cannot stop drawing
  • Danielle

    Stock Manager

    Ensures our products make it onto the shelf
  • Neil M

    Commercial Director

    Innovation and negotiation
  • Sophie

    Office and Customer Care Manager

    Keeps us and our customer happy
  • Neil G

    UK NAM

    Presents our new products