The bright-spark who had the idea, and mum of two to Hannah & Jack. Being an experienced food scientist who worked at M&S, the British multi-national retailer, for over 11 years, Sally understands the importance of raw material quality, processing, legal things and especially how to make it safe and taste great.
Sally is a bit of a foodie too – she loves experimenting with new recipes and ingredients. She’s incredibly passionate about developing great tasting food for babies and kids. This passion led Sally to start Babylicious, the original frozen food for babies, and on to Kiddylicious snacks for babies and beyond.