As children’s health and wellbeing is our priority, we have an ongoing programme to continuously look for different ways in which we can reduce the levels of salt in our products. 

• Did you know? Sometimes salt has to be added to products to make them safe. Much like when you make bread, salt is necessary so the dough is consistent in texture. Independent nutritionist Laura Matthews, who advises us on the content of our new products, says: ‘Kiddylicious will never include salt in their recipes for taste purposes; it’s simply there for functional objectives. As per their continued commitment to children’s health, they only add the minimum amount required. The salt in the Veggie Straws, for example, helps them to puff up and develop their unique texture; thus, ensuring that the product is not a choking hazard’.   

• Did you know? Many food companies quote salt value per 100g – but this is very misleading. We would never advocate a child eats 100g – all of our snacks are portion-controlled/in single-serve packs and the Veggie Straws portion suggestion is 12g. In other words, we wouldn’t recommend that children eat 100g of Veggie Straws in a week, let alone in one sitting!