Let’s talk about sugar

  • ‘Free sugars’ is a term commonly used to describe sugars that are added to food and drink, as well as sugar that is found naturally in honey, fruit juice and fruit juice concentrates. 
  • Naturally occurring sugars are found naturally in items such as milk, vegetables and fruit. We don’t need to cut down on these types of foods, due to the other beneficial nutrients they provide, like vitamins and minerals. 
  • Food and drink such as cakes, sweets and fizzy drinks are often high in added sugar. Their frequent consumption is linked with an increased risk in tooth decay and obesity and they typically offer few other nutrients. 

Be super swap savvy

Swapping out a traditional baby rusk for Kiddylicious Wafers means the total sugar content is reduced by

blueberry wafers and banana wafers
Stay in touch illustration

Subscribe to our newsletter!

Sign up to get tips and expert advice straight to your inbox as your little one grows. We'll also let you know about competitions and new products.