This privacy policy (hereinafter referred to as the “Policy”) applies to the processing of personal data by The Kids Food Company, a private limited company, with registered office at Rose House, First Floor, Bell Lane Office Village, Bell Lane, Amersham, Buckinghamshire, HP6 6FA, registered with the register of legal entities under company number: 06881545 (hereinafter referred to as “Kiddylicious” “we” “us” or “our”).
Depending on your specific situation, you can find below an overview of the personal data which will be processed, the legal ground(s) and purpose(s) of the processing, if they will be transferred, and the applicable retention periods:
We offer our consumers the possibility to submit any questions , complaints or comments with regard to Kiddylicious’s products via our website. The following data is collected, stored and processed:
The processing of the data is exclusively for processing your question, complaint or comment. Your data will be stored for as long as needed to treat your request, and will be deleted within 13 months afterwards. In exceptional circumstances, and only for complaints, the data may be archived for 5 years. Your data may be disclosed to another affiliate of Kiddylicious for the purpose of further investigation of your question or complaint. You can find our affiliates on our corporate website (www.lotusbakeries.com). For transfer to our affiliates outside the EEA we provide appropriate safeguards. This processing is based on our legitimate interest to improve our services.
You can subscribe to our newsletter to receive commercial communications about promotional offers, discounts and competitions. Provided you have given us free, explicit and informed consent to do so, we collect, store and process your name and e-mail address. You can withdraw or change your consent at any time by sending an e-mail to: customercare@kiddylicious.com in which case we will delete your personal data within 2 weeks. You can opt out of marketing communications at any time by clicking the “unsubscribe” link located in the footer of our emails. This will remove you from our marketing email list, ensuring you no longer receive these types of communications.
We rely on the services of Mailchimp to send our newsletters. Your data will be transferred to them only for the purpose of sending such newsletters.
We collect and process information about your child’s age and developmental stage to provide tailored email content, including updates, tips, and resources relevant to stages such as Newborn, Baby, Weaning, or Toddler. The date of birth, gender and name of child is collected, stored and processed for the purpose to send to send information specific to your child’s developmental stage.
We use your data to send a range of email communications, including notifications about product launches, exclusive promotions, seasonal offers, surveys, news updates, and invitations to events or campaigns we believe may interest you.
To enhance the effectiveness of our advertising activities, we may use your data for audience analysis and targeting across social media platforms. This includes creating ‘look-alike audiences’ by identifying potential customers with similar characteristics to our existing users and running retargeting campaigns for more relevant product promotions.
We also use analytics to evaluate and optimise our email communications, such as tracking open rates, bounce rates, click-through rates, and conversion metrics to improve engagement and the overall effectiveness of our campaigns.
You may find a link to a temporary promotional offer or competition on our website. For the processing of personal data in such promotions, we have separate terms and conditions that you must accept if you want to participate in these promotions or competitions.
Within the framework of our commercial activities, and more specifically related to the management of our (potential and actual) clients and (potential and actual) suppliers, it is possible that we receive or collect personal data.
The processing of the data is exclusively for managing our business relationships and is therefore based on our legitimate interest. We will always take your privacy rights into account. Your data will be stored for 10 years after the end of our business relationship and will be subject to continuous monitoring.
Your data may be disclosed to another affiliate of Kiddylicious when this is useful in our B2B relationship. You can find our affiliates on our corporate website (www.lotusbakeries.com). For transfer to our affiliates outside the EEA we provide appropriate safeguards.
We have a set of technical and organizational security measures in place to protect your personal data against unlawful or unauthorized access or use, as well as against accidental loss or damage to their integrity. These measures have been designed taking into account our IT infrastructure, the potential impact on your privacy and the costs involved and are in accordance with current industry standards and practice.
Your personal data will only be processed by a third party if that third party agrees to comply with those technical and organizational data security measures.
Please consult our elaborate cookie policy.
Relating to your personal data you have the following rights:
For any questions, requests or complaints concerning the application of this Policy or to exercise your rights, as described in this Policy, you may contact us at:
01494 432902 or customercare@kiddylicious.com
We may update this Policy from time to time in response to changing legal, technical or business developments. When we update our Policy, the updated version will be posted on our website, and we will take appropriate measures to inform you. This Policy supersedes all previous versions and is valid as from 10/09/2021.
Prize draws
Parenting tips
Parenting tips
You may find a link to a temporary promotional offer or competition on our website and/or social media channels. For the processing of personal data in such promotions, we have separate terms and conditions that you must accept if you want to participate in these promotions or competitions.
In any case, the personal data we collect in this event is very limited and not systematic. We use information that we collect about you to contact you in case you have won a prize. Additionally, in compliance with our legal obligations, a list of winners will be kept to indicate a valid award of prize(s) took place (ordinarily the surname and county of major prize-winners and, if applicable, their winning entries). This list may be shared with third parties upon request. The winner can always oppose to have this information included in this list. Without prejudice, we will provide this information to the Advertising Standards Authority on reasonable request. In each case, the information we collected will be deleted within 3 months after the end of the promotion.
