Frequently Asked Questions (FAQ)


My child as an allergy, food intolerance or special diet. Are Kiddylicious snacks suitable for him/her?

We take your child’s safety very seriously and want you to be confident that the snacks you give your children are suitable and safe. The most up to date allergen information is available on our website. This information is regularly verified, and updated when necessary. This includes information about the product ingredients and the environments in which they are made and packed.

Why are Kiddylicious products not organic?

There’s a lot of confusion surround this subject, but these are the facts…

All British and European manufacturers of food for children under the age of 3 years old must comply with very strict legislation controlled by the EU. The number of additives and permitted ingredients that can be used is tightly controlled and applies equally whether the food is non-organic or organic

The most recent EU legislation specifies that all baby food (organic and non-organic) must now contain less than 10 parts per billion of food pesticide residue. This is so infinitesimally small it is to all intents and purposes absent. Interestingly Soil Association accredited producers do not even work to these levels! Therefore to comply with the law, our food, whilst it’s not labelled organic, has almost non-existent levels of pesticide residue.

I’m concerned about sugar in your products

At Kiddylicious we are proud of our range of snacks for young children.  They are "healthier than" alternatives to many other types of snacks and confectionery aimed at infants and they are sold in portion controlled packs making them a very convenient choice for parents. 

Wherever possible, our snacks only contain the sugar that is naturally present in the fruits and vegetables which they are made from.  Our Kiddylicious Apple Wriggles, for example, do not contain any added sugar.  Each portion controlled pack contains 7.3g of naturally occurring sugar.  In comparison, an average medium sized fresh apple contains 10.4g of sugar.  A pack of our Kiddylicious Apple Wriggles therefore contains 30% less sugar than a fresh apple, yet they still provide the same level of beneficial minerals, including calcium, iron and potassium.  

They also have a low glycaemic load, which means the blood sugar level does not rise significantly after eating our Wriggles, and young children do not experience a sugar rush, followed minutes later by a sugar crash.

In products here we need to add sugar we keep the quantity to the absolute minimum possible. We choose to use sugar instead of sweeteners as our customers tell us they prefer food that does not include artificial additives. 

How often should a toddler snack?

We have all seen what happens when toddlers get hungry, they become tried, grumpy and lethargic (not nice!). According to the experts “toddlers are unlikely to eat enough food in just three meals alone and two or three planned nutritious snacks are an important part of their daily diet and help prevent grazing on food throughout the day”. (Source: Infant and Toddler Forum)

It is important that snacks are planned into meal times. It is also important to give a portion size that is suitable for the child’s age and size – a good rule of thumb is that a handful equals a portion.

How can I get my child to enjoy food more?

As soon as you give your baby their first mouthful of solid food you are embarking on a journey that should lead to your child loving all types of food and then (hopefully!) enjoying a ‘fussy free’ future eating family foods and meals with you and their friends.

As weaning progresses from simple smooth purées through Stages 2 & 3 and then onto ‘real, grown-up’ food it is very important to give your toddler as many opportunities to experience as many different foods as possible including different shapes, colours, and textures and tastes.

Research shows that babies who eat a wide variety of different foods with strong natural flavours and textures will have a much broader and healthier diet later in life. It helps to educate their palette and develop positive eating habits, which continue past childhood. Therefore by offering lots of variety you will be helping to set up good eating habits for the rest of their life.

Toddlers will not always accept something new straight away but if you give them the chance to interact with food – playing with it, helping prepare it, feeding themselves (when you are ready for them to try!) – there is a much better chance of them accepting it. If they don’t accept it the first time just put it aside and try again a few days later. Current thinking suggests you should try foods at least 7 times before being confident that they really don’t like it, they are just getting used to it.