We take your child’s safety very seriously and want you to be confident that the snacks you give your children are suitable and safe. The most up to date allergen information on all of our products is available here. This information is regularly verified and updated and includes information about the product ingredients and the environments in which they are made and packed. If you have any further queries, please contact us.

Wherever possible, our snacks only contain sugar that is naturally present in the fruits and vegetables from which they are made. For example, our Tiddlers and Wriggles, do not contain any added sugar, and we only use coconut sugar in our Coconut Rolls. All of our products are sold in portion-controlled packs and adhere to very strict baby regulations. We do recommend that little ones eat a varied and balanced diet offering a wide range of healthy, tasty foods.

Every baby is an individual and grows at its own rate. Recent reviews of the scientific evidence by the European Food Safety Authority (EFSA) and the European Society for Paediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN) suggest that it may be more appropriate that babies are weaned according to individual needs (but not before 17 weeks of age and weaning should have commenced by 6 months of age). We are aware the World Health Organisation & UK Department of Health recommends exclusive breastfeeding until 6 months of age, followed by the introduction of complementary foods. We recommend that any queries on weaning a baby should be directed to a health professional.

At Kiddylicious we take sustainability extremely seriously. All of our cardboard, which includes the boxes we deliver our delicious snacks to the supermarkets in, is recyclable, and where possible, is made using recycled board. We are also working towards ensuring it is sourced from sustainable forests. The film we use for our bags and wrappers is made up of lots of different materials, to ensure our tasty snacks stay as fresh as possible for your little one. However, this makes it challenging when it comes to recycling. At Kiddylicious we are always working to continuously improve, and as we are confident in the progress we have made so we far, we are pledging that all of packaging will be recyclable by 2025. We understand that recycling can be confusing, therefore on all of our packaging in the UK we clearly mark how to recycle our packaging where applicable, with the OPRL (On Pack Recycling Label). Please follow us on social media for latest updates on our sustainability mission, and to see the work we are doing.

We understand the concerns around the sourcing and use of palm oil and are fully aware of the associated concerns around deforestation and wildlife. We ensure our producers buy from reputable palm oil suppliers who are members of the Roundtable for the Production of Sustainable Palm Oil. We also regularly visit and review all raw material sources to check we are receiving exactly what we have specified. The reason we use sustainable palm oil in our products is because this is the best oil to make fruit and vegetables crispy through a special vacuum frying process; we have tried numerous oils and found palm oil to give the best quality. It is a non-hydrogenated source of fat that is free of detrimental trans-fatty acids. Palm oil is also cholesterol free, has good digestibility properties and contains a high level of natural antioxidants (such as vitamin E).

There’s a lot of confusion around this subject, but these are the facts: all British and European manufacturers of food for children under the age of 3 years old must comply with very strict legislation controlled by the EU. The number of additives and permitted ingredients that can be used is tightly controlled and applies equally whether the food is non-organic or organic. The most recent EU legislation specifies that all baby food (organic and non-organic) must contain less than 10 parts per billion of food pesticide residue. This is so small it is to all intents and purposes absent. Therefore our meals and snacks, while they’re aren’t all labelled organic, they do adhere with this strict legislation.

We give you the low-down on ingredients so you know what to avoid, ensuring your little one is happy and healthy.

  • ‘Free sugars’ is a term commonly used to describe sugars that are added to food and drink, as well as sugar that is found naturally in honey, fruit juice and fruit juice concentrates.
  • Naturally occurring sugars are found naturally in items such as milk, vegetables and fruit. We don’t need to cut down on these types of foods, due to the other beneficial nutrients they provide, like vitamins and minerals.
  • Food and drink such as cakes, sweets and fizzy drinks are often high in added sugar. Their frequent consumption is linked with an increased risk in tooth decay and they typically offer few other nutrients.

Swapping out a traditional baby rusk for Kiddylicious wafers means the total sugar content is reduced by 90%!