Kiddylicious Category and Insight Lead, UK

Monday - Friday (9am to 5pm)


About Us

Kiddylicious was built on the firm belief that great taste is the key to developing a positive attitude to food in later life. So, we work hard to develop yummy, nutritious options that are specially created for weaning babies, tiny tummies and growing children.

Our Commitments

  • Taste is at the heart of everything we create
  • Our finger foods encourage little ones to feed themselves
  • Our allergen-friendly range means that there’s something for everyone
  • Portion-controlled snacks to ensure that parents are giving their little ones just the right amount
  • We innovate non-stop – we push ourselves to introduce new options and greater variety for parents
    We’re proud to say that Kiddylicious is now:

  • The #1 UK Baby Snacks Brand with 32.3% market share (Source: Kantar Worldpanel, Value Share Category 52 w/e 18/04/2021)
  • Kiddylicious is also the #3 Baby Food Brand in the UK (Source: IRI, Value Sale, 52 w/e 15/05/2021).
  • Part of the Lotus Bakeries Natural Foods family of brands
  • About You

    We’re looking for a talented Category and Insight Lead who can turn all of our category and shopper data into actionable insight with our retailers. If you think you would get a buzz from spotting that valuable insight that unlocks growth opportunities for both Kiddylicious and our retailers, this could be the role for you.
    You’ll report into and work closely with the Commercial Director. The team sits within the wider Commercial function of the business and is at an exciting stage in its development – we’ve invested a considerable amount in understanding our shoppers and consumers in the last couple of years. You’ll work closely with the relevant Commercial Manager for your customer accounts, and also work cross-functionally with the Marketing team to help the wider business understand us and our competitors.

    About the Role

    You’ll be one of the businesses experts in the historic market data and understanding what is driving performance, in order to recommend to both retailers and the business what we should do with range, fixture, price and promotions to unlock future growth. This role requires you to get stuck into detailed data analysis, and then step back to see the big picture and work out what needs to be done
    You will need to build and maintain strong relationships with key buyers and merchandising contacts in order for them to trust and implement your recommendations
    You’ll provide lots of analysis and insight for the Commercial team to take directly to retailers
    You’ll be taking on some monthly reporting responsibility to ensure everyone internally understands all of the categories that we operate in and to enable the business to make strategic decisions based on data.
    You will be responsible for coaching and developing the Category Management Team (currently one direct report)

    Additional Requirements

    Alongside living our values, here are the most important things we’re looking for from you:

  • Experience at data analysis and shaping this analysis into actionable insights. We’d love someone who can help to train and coach the rest of the business to make the best possible use of our data and insights, so being self-sufficient when it comes to understanding the data will be key. We like to get straight to the point so the capacity draw conclusions and recommendations is fundamental.
  • Excellent communication skills, in particular presentation skills
  • Ability to build and develop great relationships with our buyers and merchandising contacts as a trusted expert
  • Outcome focused, results driven
  • Able to prioritise quickly in a fast moving, entrepreneurial environment
  • Happy to roll sleeves up and get stuck in – this is a small team and we need people who are happy to do everything from churning the data to developing the best way to do things to set ourselves up for future growth
    Other essential requirements for this Category and Insight Lead role:

  • Previous experience of working in FMCG, ideally in Category Management or Insights either client or agency side
  • Experience using data providers like Nielsen, IRI, Kantar, Dunhumby or Aimia
  • Salary

    Flexible depending on individual experience