frequently asked questions (FAQS)
We take your child’s safety very seriously and want you to be confident that the snacks you give your children are suitable and safe. The most up to date allergen information on all of our products is available here . This information is regularly verified, and updated when necessary and includes information about the product ingredients and the environments in which they are made and packed. If you have any further queries, please contact us.
At Kiddylicious we are proud of our range, we take the finest ingredients and create delicious snacks for little ones. Wherever possible, our snacks only contain the sugar that is naturally present in the fruits and vegetables which they are made from. Our Kiddylicious Tiddlers and Wriggles, for example, do not contain any added sugar. In some cases it may be necessary for us to add a small amount of sugar to ensure products have the correct texture. In the products where we need to add sugar we keep the quantity to the absolute minimum where possible, and we choose to use sugar instead of sweeteners as our customers tell us they prefer food that does not include artificial additives. All of our products are sold in portion controlled packs and adhere to very strict baby regulations. We do recommend that little ones eat a varied and balanced diet that doesn't just focus on sugar content but on offering a wide range of healthy, tasty foods.
When we say that one packet of our product is “one portion” you can be assured that at least one child’s sized portion of fruit or vegetables have been used to make the contents of the bag. As an example, a 12g bag of Kiddylicious Strawberry Fruit Wriggles is made using 87g of fresh fruit. We take out the water to decrease the volume and increase the flavour and create a delicious soft snack. If you’re unsure about snack portion quantities there’s a very easy way to measure this; a portion is simply as much as your child can easily hold in their hand.
Every baby is an individual and grows and develops at its own rate. Recent reviews of the scientific evidence by the European Food Safety Authority (EFSA) and the European Society for Paediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN) suggest that it may be more appropriate that babies are weaned according to individual needs (but not before 17 weeks of age and weaning should have commenced by 6 months of age). We are aware the world Health Organisation & UK department of health recommends exclusive breastfeeding until 6 months of age, followed by the introduction of complementary foods. We recommend that any queries on weaning a baby should be directed to a health professional.
For more information on where you can purchase our full snacks range check out our Where to Buy page.
You can get in contact with our customer service team via our contact us page.
All our cardboard is recyclable. This includes the boxes which deliver our delicious snacks to the supermarkets. Our bags and wrappers are made up of lots of different materials to ensure our tasty snacks stay as fresh as possible for your little one. However, this makes it challenging when it comes to recycling the film (empty bag or wrapper). At Kiddylicious we are always working to improve our recycling opportunities, we work closely with our suppliers to find new ways of working. We understand that recycling can be confusing, therefore we are working on a project to add clear messaging on all our packs with On Pack Recycling Labelling. By the end of 2020 all our packaging will be clearly labelled with recycling logos. We are pleased to see the UK government is working with local councils nationwide to find a solution to plastic film recycling.
We understand the concerns around the sourcing and use of palm oil, and are fully aware of the associated concerns around deforestation and wild life. We ensure our producers buy from reputable palm oil suppliers who are members of the Roundtable for the Production of Sustainable Palm Oil. We also use technical consultants who regularly visit and review all raw material sources to check we are receiving exactly what we have specified. The reason we use sustainable palm oil in our products is because this is the best oil to make fruit and vegetables crispy through a special vacuum frying process; we have tried numerous oils and found palm oil to give the best quality. It is a non-hydrogenated source of fat that is free of detrimental trans-fatty acids. Palm oil is also cholesterol free, has good digestibility properties and contains a high level of natural antioxidants (such as vitamin E).
There’s a lot of confusion around this subject, but these are the facts… All British and European manufacturers of food for children under the age of 3 years old must comply with very strict legislation controlled by the EU. The number of additives and permitted ingredients that can be used is tightly controlled and applies equally whether the food is non-organic or organic. The most recent EU legislation specifies that all baby food (organic and non-organic) must contain less than 10 parts per billion of food pesticide residue. This is so infinitesimally small it is to all intents and purposes absent. Therefore to comply with the law, our food, whilst it’s not labelled organic, has almost non-existent levels of pesticide residue.
It’s all down to the special cooking process we use. We combine the recipe ingredients in individual trays, seal them and then gently heat them using high pressure and steam until they are cooked. This keeps all of the flavours, aromas and goodness inside and protects them from any contamination. This also means that the meals can be stored at room temperature for up to a year.
Our trays are made from plastic that is widely recyclable. The type of plastic is safe to be used for food and is also BPA free. Our tray sleeves are made from cardboard and are recyclable.
The way we prepare our dishes means that they don't necessarily require heating before eating and can be safely eaten at room tempertature. However, for maximum taste we do recommend that you heat the meal before eating it. To heat one of our trays, simply remove the sleeve, pierce the film and gently heat in the microwave. As some microwaves are a lot more powerful than others you could end up with extremely hot food which would not be safe for little ones, which is why we do not specify a particular cooking time. As microwaves are so varied it is safer to advise to heat until warm, making sure to stir and test the temperature of the food before serving. Our meals are not suitable for reheating and the trays are not suitable for oven use.
All of our products have been designed to be stored at room temperature, so they can be safely kept in your cupboard. Once the tray has been opened, the food is best heated and eaten straight away. You can keep the trays in the fridge if you wish, but we don’t recommend freezing them as this can cause damage to the tray.