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Kiddylicious was built on the firm belief that great taste is the key to developing a positive attitude to food in later life. So, we work hard to develop yummy, nutritious options that are specially created for weaning babies, tiny tummies and growing children.

When it comes to little ones we know that every family and every day is different. There are silly days, surprising days, messy days and milestone days – and every different kind of day in between. We can’t predict the unpredictable, but we can try to make things each day easier.

So, we’re right there with you, offering yummy products that work when you need them; sharing hard-earned wisdom from families; and offering expertise from a range of brilliant minds.

Our commitments

  • Great taste is at the heart of everything we create
  • All our snacks are formulated for babies and toddlers and are a healthier alternative to traditional adult snacks
  • Our products are portion-controlled, so you don’t have to worry about how much to give your little one
  • Our range is designed to support your child’s development, with shapes, sizes and textures which aid self-feeding, play and co-ordination
  • Our range is allergen-friendly and we always provide clear, accurate ingredient, allergen and nutritional information
  • We innovate non-stop – we push ourselves to introduce new options and greater variety for you to choose from for your little ones

    • 2020

    • We launch our Melty buttons into the 9 month range
    • We launch the Juicy Fruit bar range into the 12 month range
    • We launch Rice Crispy Sticks into our new 18 month range

    2019

    • We move into a brand new, beautiful, bigger and brighter office
    • We launch into Co-op and Lloyds pharmacy
    • Our new Kiddylicious ‘Meals’ are launched
    • We introduce two new flavours of Ha-Pea Snaps – Tomato and Cheese & herb
    • Kiddylicious Veggie Straws win Silver with Loved by Parent award for ‘Best Toddler/Baby Snack’
    • Kiddylicious’ Blueberry Porridge wins Silver for The Dadsnet award
    • Kiddylicious Wafers win the bronze Made for Mums award for ‘Baby Food/Snack’
    • Coconut Oaty bars launches in Sainsbury’s
    • We launch Chunky Puffs
    • Kiddylicious Coconut Rolls win a finalist award for ‘Feeding’ in the Mama Magic awards - South Africa
    • We launch Houmous Dip-Dip

    2018

    • We launch the first ever ready to eat porridge into the baby market
    • Becomes the fastest growing baby snacks brand in the world
    • We launch in France, Portugal, Kuwait, Ghana, Cambodia, Taiwan, Hong Kong, South Africa, Costa Rica, Honduras, Nicaragua, El Salvador and Guatemala
    • We launch Soft Biscotti
    • We launch Cheesy Stars
    • We partnered with Make a Wish Foundation to support the launch of our Mini Cheesy Stars, granting the wishes of 4 critically ill children
    • Veggie Straws becomes the bestselling product in the UK baby snacks category
    • We were awarded The ECI Partners Consumer Business of the Year - Amazon
    • Our fearless leader, Sally, won Business Woman of the Year
    • Veggie Straws win Tesco 'Customers favourite NPD' award
    • Kiddylicious Wafers win Mummy's Market award in Singapore for 'Best Weaning Snack'
    • Kiddylicious Wafers win the Asda Innovation award
    • Kiddylicious Wafers win the Absolutely Mama award for 'Best Weaning Product'
    • Kiddylicious acquired by Lotus Bakeries in August

    2017

    • Little Bistro baby meals launches in the UK and Internationally to revolutionise the baby food market
    • We launch the world’s FIRST allergen free Oaty Bar for babies from 12 months
    • We launch Coconut Rolls (the first coconut snack on the baby fixture) & Fruity Bakes
    • Kiddylicious Wafers win Product of the Year, Baby Food Category
    • After the success of our award winning wafers, we launch a sister: Strawberry Wafer
    • We spot a gap in the market for the perfect weaning snack, and launch My First Wafer
    • Our Veggie Straws were flying off the shelf, so by popular demand we launch Cheesy Straws and Lentil straws
    • We launch into the Netherlands, with Jumbo – our 26th international market
    • We launch in Greece, Iceland, Czech Republic and Slovakia

    2016

    • Did you know that 50 million Wafers were eaten in 2016 globally?
    • We launch Veggie Straws which prove to be an instant hit. Have you tried them?
    • We were awarded the prestigious IGD Outstanding Small Business award
    • We were ranked no. 13 in the Sunday Times SME Export Track 100 (for SME’s with the fastest growing international sales)
    • We bring more veg to the baby aisle with the launch of Ha-Pea Snaps, the first baby snack to contain 90% peas
    • We bring you lentil, quinoa and chickpea snacks for little ones
    • We launch into China, UAE, Singapore

    2015

    • Wafers win industry wide recognition with the Grocer New Product of the year award
    • We revolutionise the rusk category with our (multi award winning) Wafers – modern, mess free and low sugar - now available in 4 flavours
    • Our international expansion continues with Australia & Norway
    • Sally wins the ‘Everywoman award’ for her inspirational work

    2014

    2013

    • We have our first international adventure with the USA launching Fruit and Vegetable Crisps

    2012

    • The first freeze dried fruit snack - Smoothie Melts, which like Wriggles are in portion controlled packs and 100% fruit so count towards 1 of 5 a day

    2011

    • We launch the First “Squished Fruit” Range For Toddlers – Fruit Wriggles

    2010

    • Fruit snacks launch in Sainsbury’s

    2009

    • Fruit Snacks in Tesco, Asda &Morrison’s
    • Kiddylicious Is Born

    Our Awards