

Click to see how we've grown

12 yrs
11 yrs
10 yrs
9 yrs
8 yrs
7 yrs
6 yrs
5 yrs
4 yrs
3 yrs
2 yrs
1 yr

2020

- We launch our Melty buttons into the 9 month range
- We launch the Juicy Fruit bar range into the 12 month range
- We launch Rice Crispy Sticks into our new 18 month range

2019

- We move into a brand new, beautiful, bigger and brighter office
- We launch into Co-op and Lloyds pharmacy
- Our new Kiddylicious ‘Meals’ are launched
- We introduce two new flavours of Ha-Pea Snaps – Tomato and Cheese & herb
- Kiddylicious Veggie Straws win Silver with Loved by Parent award for ‘Best Toddler/Baby Snack’
- Kiddylicious’ Blueberry Porridge wins Silver for The Dadsnet award
- Kiddylicious Wafers win the bronze Made for Mums award for ‘Baby Food/Snack’
- Coconut Oaty bars launches in Sainsbury’s
- We launch Chunky Puffs
- Kiddylicious Coconut Rolls win a finalist award for ‘Feeding’ in the Mama Magic awards - South Africa
- We launch Houmous Dip-Dip

2018

- We launch the first ever ready to eat porridge into the baby market
- Becomes the fastest growing baby snacks brand in the world
- We launch in France, Portugal, Kuwait, Ghana, Cambodia, Taiwan, Hong Kong, South Africa, Costa Rica, Honduras, Nicaragua, El Salvador and Guatemala
- We launch Soft Biscotti
- We launch Cheesy Stars
- We partnered with Make a Wish Foundation to support the launch of our Mini Cheesy Stars, granting the wishes of 4 critically ill children
- Veggie Straws becomes the bestselling product in the UK baby snacks category
- We were awarded The ECI Partners Consumer Business of the Year - Amazon
- Our fearless leader, Sally, won Business Woman of the Year
- Veggie Straws win Tesco 'Customers favourite NPD' award
- Kiddylicious Wafers win Mummy's Market award in Singapore for 'Best Weaning Snack'
- Kiddylicious Wafers win the Asda Innovation award
- Kiddylicious Wafers win the Absolutely Mama award for 'Best Weaning Product'
- Kiddylicious acquired by Lotus Bakeries in August

2017

- Little Bistro baby meals launches in the UK and Internationally to revolutionise the baby food market
- We launch the world’s FIRST allergen free Oaty Bar for babies from 12 months
- We launch Coconut Rolls (the first coconut snack on the baby fixture) & Fruity Bakes
- Kiddylicious Wafers win Product of the Year, Baby Food Category
- After the success of our award winning wafers, we launch a sister: Strawberry Wafer
- We spot a gap in the market for the perfect weaning snack, and launch My First Wafer
- Our Veggie Straws were flying off the shelf, so by popular demand we launch Cheesy Straws and Lentil straws
- We launch into the Netherlands, with Jumbo – our 26th international market
- We launch in Greece, Iceland, Czech Republic and Slovakia

2016

- Did you know that 50 million Wafers were eaten in 2016 globally?
- We launch Veggie Straws which prove to be an instant hit. Have you tried them?
- We were awarded the prestigious IGD Outstanding Small Business award
- We were ranked no. 13 in the Sunday Times SME Export Track 100 (for SME’s with the fastest growing international sales)
- We bring more veg to the baby aisle with the launch of Ha-Pea Snaps, the first baby snack to contain 90% peas
- We bring you lentil, quinoa and chickpea snacks for little ones
- We launch into China, UAE, Singapore

2015

- Wafers win industry wide recognition with the Grocer New Product of the year award
- We revolutionise the rusk category with our (multi award winning) Wafers – modern, mess free and low sugar - now available in 4 flavours
- Our international expansion continues with Australia & Norway
- Sally wins the ‘Everywoman award’ for her inspirational work

2014

- We grow our range and launch our first 7month snack: Fruity Puffs
- More New Products - Gingerbread Buddies, and Crispie Tiddlers

2013

- We have our first international adventure with the USA launching Fruit and Vegetable Crisps

2012

- The first freeze dried fruit snack - Smoothie Melts, which like Wriggles are in portion controlled packs and 100% fruit so count towards 1 of 5 a day

2011

- We launch the First “Squished Fruit” Range For Toddlers – Fruit Wriggles

2010
- Fruit snacks launch in Sainsbury’s

2009

- Fruit Snacks in Tesco, Asda &Morrison’s
- Kiddylicious Is Born
- We launch our Melty buttons into the 9 month range
- We launch the Juicy Fruit bar range into the 12 month range
- We launch Rice Crispy Sticks into our new 18 month range
- We move into a brand new, beautiful, bigger and brighter office
- We launch into Co-op and Lloyds pharmacy
- Our new Kiddylicious ‘Meals’ are launched
- We introduce two new flavours of Ha-Pea Snaps – Tomato and Cheese & herb
- Kiddylicious Veggie Straws win Silver with Loved by Parent award for ‘Best Toddler/Baby Snack’
- Kiddylicious’ Blueberry Porridge wins Silver for The Dadsnet award
- Kiddylicious Wafers win the bronze Made for Mums award for ‘Baby Food/Snack’
- Coconut Oaty bars launches in Sainsbury’s
- We launch Chunky Puffs
- Kiddylicious Coconut Rolls win a finalist award for ‘Feeding’ in the Mama Magic awards - South Africa
- We launch Houmous Dip-Dip
- We launch the first ever ready to eat porridge into the baby market
- Becomes the fastest growing baby snacks brand in the world
- We launch in France, Portugal, Kuwait, Ghana, Cambodia, Taiwan, Hong Kong, South Africa, Costa Rica, Honduras, Nicaragua, El Salvador and Guatemala
- We launch Soft Biscotti
- We launch Cheesy Stars
- We partnered with Make a Wish Foundation to support the launch of our Mini Cheesy Stars, granting the wishes of 4 critically ill children
- Veggie Straws becomes the bestselling product in the UK baby snacks category
- We were awarded The ECI Partners Consumer Business of the Year - Amazon
- Our fearless leader, Sally, won Business Woman of the Year
- Veggie Straws win Tesco 'Customers favourite NPD' award
- Kiddylicious Wafers win Mummy's Market award in Singapore for 'Best Weaning Snack'
- Kiddylicious Wafers win the Asda Innovation award
- Kiddylicious Wafers win the Absolutely Mama award for 'Best Weaning Product'
- Kiddylicious acquired by Lotus Bakeries in August
- Little Bistro baby meals launches in the UK and Internationally to revolutionise the baby food market
- We launch the world’s FIRST allergen free Oaty Bar for babies from 12 months
- We launch Coconut Rolls (the first coconut snack on the baby fixture) & Fruity Bakes
- Kiddylicious Wafers win Product of the Year, Baby Food Category
- After the success of our award winning wafers, we launch a sister: Strawberry Wafer
- We spot a gap in the market for the perfect weaning snack, and launch My First Wafer
- Our Veggie Straws were flying off the shelf, so by popular demand we launch Cheesy Straws and Lentil straws
- We launch into the Netherlands, with Jumbo – our 26th international market
- We launch in Greece, Iceland, Czech Republic and Slovakia
- Did you know that 50 million Wafers were eaten in 2016 globally?
- We launch Veggie Straws which prove to be an instant hit. Have you tried them?
- We were awarded the prestigious IGD Outstanding Small Business award
- We were ranked no. 13 in the Sunday Times SME Export Track 100 (for SME’s with the fastest growing international sales)
- We bring more veg to the baby aisle with the launch of Ha-Pea Snaps, the first baby snack to contain 90% peas
- We bring you lentil, quinoa and chickpea snacks for little ones
- We launch into China, UAE, Singapore
- Wafers win industry wide recognition with the Grocer New Product of the year award
- We revolutionise the rusk category with our (multi award winning) Wafers – modern, mess free and low sugar - now available in 4 flavours
- Our international expansion continues with Australia & Norway
- Sally wins the ‘Everywoman award’ for her inspirational work
- We grow our range and launch our first 7month snack: Fruity Puffs
- More New Products - Gingerbread Buddies, and Crispie Tiddlers
- We have our first international adventure with the USA launching Fruit and Vegetable Crisps
- The first freeze dried fruit snack - Smoothie Melts, which like Wriggles are in portion controlled packs and 100% fruit so count towards 1 of 5 a day
- We launch the First “Squished Fruit” Range For Toddlers – Fruit Wriggles
- Fruit snacks launch in Sainsbury’s
- Fruit Snacks in Tesco, Asda &Morrison’s
- Kiddylicious Is Born
Our Awards



























