This privacy policy (hereinafter referred to as the “Policy”) applies to the processing of personal data by The Kids Food Company, a private limited company, with registered office at Rose House, First Floor, Bell Lane Office Village, Bell Lane, Amersham, Buckinghamshire, HP6 6FA, registered with the register of legal entities under company number: 06881545 (hereinafter referred to as “Kiddylicious” “we” “us” or “our”).

  • We attach great importance to the security and protection of your personal data. We therefore conduct our business in compliance with applicable laws on data protection and data security, such as but not limited to the UK General Data Protection Regulation or the “UK GDPR” and the Data Protection Act 2018 or the “DPA”.In this Policy we describe how and why we collect, share and use your personal data, , how we protect it, and how you can exercise your rights.This Policy applies to the processing of your personal data in the framework of different applications (websites, sales, etc.) provided or operated by us or on our behalf.

Depending on your specific situation, you can find below an overview of the personal data which will be processed, the legal ground(s) and purpose(s) of the processing, if they will be transferred, and the applicable retention periods:

  1. Consumer questions, complaints and comments

We offer our consumers the possibility to submit any questions , complaints or comments with regard to Kiddylicious’s products via our website. The following data is collected, stored and processed:

  • Address
  • First name
  • Last name
  • Email address
  • IP address.

The processing of the data is exclusively for processing your question, complaint or comment. Your data will be stored for as long as needed to treat your request, and will be deleted within 13 months afterwards. In exceptional circumstances, and only for complaints, the data may be archived for 5 years. Your data may be disclosed to another affiliate of Kiddylicious for the purpose of further investigation of your question or complaint. You can find our affiliates on our corporate website ( For transfer to our affiliates outside the EEA we provide appropriate safeguards. This processing is based on our legitimate interest to improve our services.

  1. Newsletter

You can subscribe to our newsletter to receive commercial communications about promotional offers, discounts and competitions. Provided you have given us free, explicit and informed consent to do so, we collect, store and process your name and e-mail address. You can withdraw or change your consent at any time by sending an e-mail to: in which case we will delete your personal data within 2 weeks.

We rely on the services of Mailchimp to send our newsletters. Your data will be transferred to them only for the purpose of sending such newsletters.

  1. Promotional activities

You may find a link to a temporary promotional offer or competition on our website. For the processing of personal data in such promotions, we have separate terms and conditions that you must accept if you want to participate in these promotions or competitions.

  1. Commercial relationship management

Within the framework of our commercial activities, and more specifically related to the management of our (potential and actual) clients and (potential and actual) suppliers, it is possible that we receive or collect personal data.

The processing of the data is exclusively for managing our business relationships and is therefore based on our legitimate interest. We will always take your privacy rights into account. Your data will be stored for 10 years after the end of our business relationship and will be subject to continuous monitoring.

Your data may be disclosed to another affiliate of Kiddylicious when this is useful in our B2B relationship. You can find our affiliates on our corporate website ( For transfer to our affiliates outside the EEA we provide appropriate safeguards.

We have a set of technical and organizational security measures in place to protect your personal data against unlawful or unauthorized access or use, as well as against accidental loss or damage to their integrity. These measures have been designed taking into account our IT infrastructure, the potential impact on your privacy and the costs involved and are in accordance with current industry standards and practice.

Your personal data will only be processed by a third party if that third party agrees to comply with those technical and organizational data security measures.

Please consult our elaborate cookie policy.

Relating to your personal data you have the following rights:


  • You can always request information about your personal data collected, stored and processed by Kiddylicious. To receive this kind of information you need to prove your identity (for example by sending us a copy of your ID).
  • If your personal data stored by Kiddylicious is incorrect, you can of course apply for a correction.
  • You have the right to request a restriction on the processing of your personal data (for example, while the accuracy of your personal data is being checked).
  • You may require us to erase any data concerning you (except in some cases, for example when we have to save your data to prove a transaction or when required by law).
  • In case the processing is based on your consent, you may revoke your consent to the storage and processing of your personal data.
  • If you do not agree with the way Kiddylicious is processing your personal data, you have the right to lodge a complaint with the UK Data Protection Authority

For any questions, requests or complaints concerning the application of this Policy or to exercise your rights, as described in this Policy, you may contact us at:

01494 432902 or

We may update this Policy from time to time in response to changing legal, technical or business developments. When we update our Policy, the updated version will be posted on our website, and we will take appropriate measures to inform you. This Policy supersedes all previous versions and is valid as from 10/09/2021.

Prize draws

  • Please be informed that by participating in our ‘Online shopping’ survey your personal data will be collected in compliance with the Kiddylicous privacy policy. After completing the survey you will have the chance to win a goodie box of Kiddylicious snacks. The T&C’s connected to the prize draw can be found here.

Parenting tips

  • Kiddylicious sometimes calls on parents to deliver real life parenting tips and other social media content. The content that is selected to be used, is rewarded with a generous box of Kiddylicous snacks.
  • By submitting a tip and photo (‘Content’) you are giving us permission to use your Content on the Kiddylicious Facebook and Instagram worldwide. To be able to send you your reward, we will ask for your home address. Your home address will be deleted immediately after we have send you your reward.