Category & insights manager, UK

About Us

Kiddylicious was built on the firm belief that great taste is the key to developing a positive attitude to food in later life. So, we work hard to develop yummy, nutritious options that are specially created for weaning babies, tiny tummies and growing children.

Our Commitments:

  • Taste is at the heart of everything we create
  • Our finger foods encourage little ones to feed themselves
  • Our allergen-friendly range means that there’s something for everyone
  • Portion-controlled snacks to ensure that parents are giving their little ones just the right amount
  • We innovate non-stop – we push ourselves to introduce new options and greater variety for parents

We’re proud to say that Kiddylicious is now:

  • The #1 UK Baby Snacks Brand with 32.3% market share (Source: Kantar Worldpanel, Value Share Category 52 w/e 18/04/2021)
  • Kiddylicious is also the #3 Baby Food Brand in the UK (Source: IRI, Value Sale, 52 w/e 15/05/2021).
  • Part of the Lotus Bakeries Natural Foods family of brands

About You

We’re looking for a talented Category and Insights Manager who can turn all of our category and shopper data into actionable insight with our retailers. This is a great opportunity for someone who is a couple of years’ into their career in Category Management – If you think you would get a buzz from spotting that valuable insight that unlocks growth opportunities for both BEAR and our retailers, this could be the role for you.

The team sits within the wider Commercial function of the business and is at an exciting stage in its development as not only have we invested a considerable amount in understanding our shoppers and consumers in the last couple of years but we are also expanding our portfolio into new and exciting categories. You’ll work closely with the relevant Commercial Manager for your customer accounts, and also work cross-functionally with the Marketing team to help the wider business understand us and our competitors.

About the Role

This is an exciting opportunity to be part of a growing company and to put your entrepreneurial skills to the test.

You’ll report into and work closely with the Head of Category, but will have full ownership of retailers. The team sits within the wider Commercial function of the business and is at an exciting stage in its development – we’re investing a considerable amount in understanding our shoppers and consumers and aim to be the best in class in the industry. You’ll work closely with the relevant commercial manager for your customer accounts, and also work cross-functionally with the Marketing team to help the wider business understand us and our competitors.

Here are the key focus areas of the role itself and where you’d spend the majority of your time:

Additional requirements

Alongside living our values, here are the most important things we’re looking for from you:

  • Experienced at data analysis – not just churning the numbers but telling the story behind them too. We’d love someone who can help to train and coach the rest of the business to make the best possible use of our data and insights, so being self-sufficient when it comes to understanding the data will be key
  • Excellent communication skills, in particular presentation skills
  • Ability to build and develop great relationships with our buyers and merchandising contacts as a trusted expert
  • Outcome focused, results driven
  • Able to prioritise quickly in a fast moving, entrepreneurial environment
  • Happy to roll sleeves up and get stuck in – this is a small team and we need people who are happy to do everything from churning the data to developing the best way to do things to set ourselves up for future growth

Other essential requirements for this Category Manager role:

  • Previous experience of working in FMCG, ideally in Category Management or Insights either client or agency side
  • Experience using data providers like Nielsen, iRi, Kantar, Dunnhumby or Sainsburys insights platform

Salary

Flexible depending on individual experience

Apply here!

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